The health ministry’s pan-Indian effort offers services to people all around the world. The Heal in India programme seeks to establish India as a worldwide health leader and to increase medical travel to the nation.
According to persons with direct knowledge of the situation, plans are well under way to promote medical tourism as part of the ambitious Heal in India campaign of the central government. The authorities intend to create a special emblem to support the campaign internationally.
The health ministry is now reviewing 1,097 logo concepts that have been submitted by the general public. It was necessary for the logo to reflect the core of the Heal in India identity and its mission to a worldwide audience through artistic arrangements of the national tricolour.The health ministry’s pan-Indian effort offers services to people all around the world. The Heal in India programme seeks to establish India as a worldwide health leader and to increase medical travel to the nation.
An online resource called Medical Value Travel will offer a window into integrated Indian healthcare for the rest of the globe as part of the effort. This portal is intended to help foreign patients throughout their healthcare system journey in India, as well as give Indian medical centres and professionals a worldwide presence and make them more discoverable while promoting insights gained.
According to the government’s action plan for the initiative, which HT has accessed, this initiative is a multi-stakeholder project that involves the central and state governments, the industry, and the goal of providing high-quality healthcare in both modern and traditional medicine to the entire world.The programme is grounded in the Athithi Devobhava and Seva (service) schools of Indian philosophy (guest is like God).
As there are now a broad range of fees being offered for the same surgery in different institutions around the country, the proposal also aims to standardise procedures and treatment plans for foreign nationals. One of the features of this programme is the standardisation of treatment costs to prevent overcharging of consumers.
It is something of a rebranding since, when it comes to medical care, the word “tourist” just doesn’t sound right. Additionally, the project seeks to improve the whole experience for patients travelling to India from different nations, which is why it has been dubbed the “Heal in India campaign,” a central government official said while asking anonymity.
A certified central grievance redressal process for foreign patients, which has been mostly absent in the nation, will also be included in the project.India is one of the most popular travel destinations for patients from abroad, primarily due to the affordable healthcare, the abundance of highly skilled medical professionals, and the availability of cutting-edge diagnostic tools, among other factors. Patients from other countries travel here for plastic surgery, organ transplant procedures, and other medical treatments.